Object Record
Images
Metadata
Title |
Lucky Strike Cigarettes |
Object Name |
Cigarette |
Description |
Lucky Strike Cigarettes. c. 1939-1944. Unopened. Foil package covered with white paper with a red circle that says, "LUCKY / STRIKE / 'IT'S TOASTED'" in black letters in center. "CIGARETTES" is printed at bottom. Blue paper seal at top. All wrapped in clear celophane with a green stamp at the bottom. |
Date |
c. 1939-1944 |
Creator |
British-American Tobacco Company Ltd. |
Role |
Manufacturer |
Catalog Number |
2010.090.059 |
Dimensions |
H-2.75 W-2.25 D-1 inches |
Collection |
3D - Personal Gear |
Inscription Text |
"LUCKY / STRIKE / 'IT'S TOASTED'" (black letters in center); "CIGARETTES" (printed at bottom) |
Notes |
"...The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II.[4] American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab.[5][not in citation given] "The truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women, who had become important consumers of tobacco products. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time.[5]" [https://en.wikipedia.org/wiki/Lucky_Strike 7/22/2015] |
Search Terms |
WWII War Containers Cigarette Boxes |
Subjects |
War World War II Containers Cigarettes |
Credit line |
Given in honor of Robert Taylor |