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Object Record

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Catalog Number 1979.143.007
Description 7 Up Soda Bottle, c. 1936-1937. Green tinted glass bottle that is cylindrical in shape. Two seams extend length of bottle to neck. Body tapers to narrow neck that tapers to a raised bulbous mouth with a raised rounded lip. Side of bottle has embossed text reading, "U 7 P", and printed labels with text. Few air bubbles throughout glass. Bottle is empty.
Object Name Bottle, Soda
Collection 3D - Containers
Title 7 Up Soda Bottle, c. 1936-1937
Date c. 1936-1937
Creator Howdy Corporation, St. Louis
Role Manufacturer
Inscription Text "U 7 P" (Embossed on side of neck of bottle); "U 7 P" (Embossed on opposite side of neck of bottle); "7up / REG.U.S.PAT.OFF." (Printed on side of body); "A COOLER OFF / A FRESHER UP / FOR THE STOMACH'S SAKE / DON'T SHAKE OR STIR / YOU LIKE 7up / IT LIKES YOU / CONTENTS 7 FL. OZS. / CARRYING THE 7-UP TRADEMARK / THIS BOTTLE MUST / NOT BE USED FOR / ANY OTHER DRINK" (Printed on opposite side of body).
Notes "7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920.[1] Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929.[2] It contained lithium citrate, a mood-stabilizing drug, until 1950.[3] It was one of a number of patent medicine products popular in the late-19th and early-20th centuries.

"Westinghouse bought 7 Up in 1969 and sold it in 1978 to Philip Morris, who then in 1986 sold it to a group led by the investment firm Hicks & Haas.[4] 7 Up merged with Dr Pepper in 1988; Cadbury Schweppes bought the combined company in 1995. The Dr Pepper Snapple Group was spun off from Cadbury Schweppes in 2008."

The earliest back label (#1) was only used on the 8-bubble, swimsuit label. This one began: A COOLER OFF A FRESHER UP. This was followed by what seems like a strange message to 21st century ears: FOR THE STOMACH’S SAKE DON’T SHAKE OR STIR. Since Seven-Up was originally marketed as a hangover cure, the message makes a bit more sense. It was probably thought that stirring up the carbonation would reduce the efficacy of the cure. Just to make sure you got the message, the company added: YOU LIKE 7Up IT LIKES YOU. After they let you know that the bottle contained 7 ounces, they added a warning: CARRYING THE 7-UP TRADEMARK THIS BOTTLE MUST NOT BE USED FOR ANY OTHER DRINK [Figure 4]. Again, this sounds a bit strange almost 70 years later. In the early 20th century, however, many small bottlers were willing to use just about any bottles they could get their hands on, especially during the Great Depression in the 1930s. By the mid-1940s, virtually no bottlers still used any of the “theft” warnings on their labels. At least in El Paso, the local bottler’s name was not included on the back; it was embossed on the base. Back label #1 was probably only used in 1936 and 1937." []
Dimensions H-8 W-1.875 D-1.875 inches
Search Terms Bottles
Subjects Bottle industry
Bottling industry
Glass industry
Soda industry